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Bing readies ban on payday lenders’ advertisements in search engine results

Bing readies ban on payday lenders’ advertisements in search engine results

NY — Web giant Bing stated that it will probably ban all ads from payday loan providers, calling the industry «deceptive» and «harmful. wednesday»

Bing’s choice may have just as much and sometimes even more influence on curtailing the industry than just about any move by politicians, as numerous payday advances begin with someone doing a search online for methods to pay bills or protect an urgent situation.

Effective July 13, Bing will not enable adverts for loans due within 60 times and also will ban advertisements for loans where in fact the rate of interest is 36 per cent or more. The industry will join Google’s other banned types of adverts, such as for instance fake items, tools, explosives, tobacco items and hate message.

«Our hope is fewer individuals will be exposed to misleading or products that are harmful» stated David Graff, Bing’s manager of international item policy, in a post that announced the insurance policy modification.

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