Technology could make it much easier to make use of information to focus on advertising to customers probably to be thinking about particular services and products, but performing this may amplify redlining and steering dangers. The ability to use data for marketing and advertising may make it much easier and less expensive to reach consumers, including those who may avant loans review be currently underserved on the one hand. Having said that, it may amplify the risk of steering or electronic redlining by enabling fintech firms to curate information for customers predicated on step-by-step information they live about them, including habits, preferences, financial patterns, and where. Therefore, without thoughtful monitoring, technology could cause minority customers or customers in minority communities being served with various information and possibly also various provides of credit than many other customers. As an example, a DOJ and CFPB enforcement action included a loan provider that excluded customers with a preference that is spanish-language certain charge card promotions, even though the customer came across the advertisingвЂ™s qualifications. 40 a few fintech and big information reports have actually highlighted these dangers.