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Tinder Created a Show to offer Its Users Something to Hook Up About

Tinder Created a Show to offer Its Users Something to Hook Up About

A series that is choose-your-own-adventure built to offer young Tinder swipers one thing to speak about.

For several of these success, swipe-y dating apps like Tinder or Bumble face a challenge once their users have actually matched: It’s hard to locate items to consult with total strangers. Exactly what are you designed to state in reaction to ?

In order to re re re solve this, Tinder has generated a scripted choose-your-own adventure series so it hopes will give its young users with natural product for conversations on its platform. The target is to counteract that chronic issue that is dating-app conversations that die nearly once they start.

The project, called SwipeNight, is composed of four episodes. One will air each on the Tinder app week. A party) to the critical (whose life to save) in each episode, users who participate will be ushered through an apocalyptic scenario and prompted to make a series of choices, from the seemingly unimportant (how to best D.J..