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In have a review of just how VH1’s ‘Tough Love’ leveraged Facebook

In have a review of just how VH1’s ‘Tough Love’ leveraged Facebook

Throughout the personal tv Summit month that is final Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the massive social network will help drive reviews. Since Facebook has significantly more than 800 million active users, many systems have in fact really utilized an approach of developing show-specific pages to create and nurture the communities around their programs. That is and also the real situation for VH1’s ‘Tough like, ’ an actual possibility show about matchmaking and advice that is dating hosted by matchmaker and celeb-host Steven Ward.

Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and Consumer marketing, offered us an in-depth conference as to the way they obtained over 45,000 brand brand new Facebook fans considering that the end of September by beginning the “Ditch or Date” Twitter application to show fans that possibly the worst times might have an ending that is happy. Through the program, developed utilizing their agency Attention, they crowd sourced over 10,000 ditch or date votes across 1,0000 tales from fans about their dates which can be terrible.

Lost Remote: that that has been the right path of television this is certainly social ‘Tough Love’?