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Coalition launches coach advertisement campaign to discourage pay day loan usage among San Jose residents

Coalition launches coach advertisement campaign to discourage pay day loan usage among San Jose residents

Community groups and advocates stepped up their campaign from the predatory payday loan industry this week by introducing coach adverts on VTA’s Route 22 along with other coach lines in Santa Clara County. The “Don’t Get Trapped!” ads build in the City of San Jose’s present ordinance restricting payday financing into the town.

The San Jose City Council recently voted 9-1 to accept a land usage ordinance banning brand new cash advance operations from starting in low-income neighborhoods and capping the full total amount of cash advance outlets permitted in the complete town in the present quantity of 39. San Jose could be the city that is largest in the united states to impose a capon how many payday financing stores, while the very very first to look at a ban on brand new payday financing companies in low-income census tracts. The Santa Clara County Board of Supervisors also voted unanimously to impose a permanent moratorium on cash advance companies in unincorporated regions of the county.

“Families residing paycheck to paycheck, struggling to produce ends fulfill, often fall victim to payday lenders’ offers of fast, convenient payday loans. Borrowers often don’t understand that a two-week, $300 loan ultimately ends up costing a huge selection of bucks to repay, after their circumstances cause them to over and over over and over repeatedly borrow exactly what in essence is the identical $300 again and again,” said Kyra Kazantzis of Public Interest lawyer, an application for the Law Foundation of Silicon Valley.

Pay day loans are little buck, short-term loans that cost borrowers almost 459% APR. Studies suggest that the normal cash advance customer in California takes out about 10 pay day loans each year. Because numerous customers lack sufficient earnings to cover their loan off and satisfy their necessary expenses, they often times need certainly to takeout additional payday advances to bridge their money shortfalls.